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Model trainers

Paul Z. Jackson (Paul Z. Jackson is a Strategy Consultant, Paul Jackson Associates, Bath, UK. He can be contacted on Tel: 01225 834333; Fax: 01225 840850; e‐mail: paulzj@compuserve.com)

Industrial and Commercial Training

ISSN: 0019-7858

Article publication date: 1 February 1999

972

Abstract

What a trainer does is at least as important as what a trainer says. The trainer brings a model of behaviour into live sessions, and this, as much as the content, can serve to improve participants’ performance. This paper draws on the author’s expertise to reveal the pros and cons of masterclasses and describe what trainers really need in order to add value.

Keywords

Citation

Jackson, P.Z. (1999), "Model trainers", Industrial and Commercial Training, Vol. 31 No. 1, pp. 13-18. https://doi.org/10.1108/00197859910253119

Publisher

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MCB UP Ltd

Copyright © 1999, MCB UP Limited

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