Corporate communications in small‐ and medium‐sized enterprises

Abstract

The Institute of Personnel and Development has long recognized the impact that small‐ and medium‐sized enterprises make in encouraging innovation in human resources management. It was, therefore, perfectly consistent that as part of their major initiative to assess the current status and future direction of personnel management, they would wish to research the SME sector. The researchers, part of the charity of the Professional Development Foundation, sampled over 300 companies, and this article reflects the findings relating to internal, corporate communications. Not unnaturally, SMEs favour more informal modes of communication, although breakdowns in this, plus other pressures, invoke the need to introduce some degree of formality. The research themes emerging are further explored in ten case studies which represent a representative cross‐section of SME activity.

Citation

Vinten, G. (1999), "Corporate communications in small‐ and medium‐sized enterprises", Industrial and Commercial Training, Vol. 31 No. 3, pp. 112-119. https://doi.org/10.1108/00197859910269220