The television (r)evolution within the multimedia convergence: a strategic reference framework

Abstract

The television business, traditionally static and conservative, is undergoing a deep transformation process in the multimedia age. Technological (r)evolutions are driving important changes in the market offer and broadening the boundaries of the television business. These are becoming fuzzier and fuzzier and opportunities for new entrants have been largely increasing. This article provides an exhaustive review of the ongoing processes changing television and proposes a strategic reference framework for comprehending the new structure of the television business.

Citation

Rangone, A. and Turconi, A. (2003), "The television (r)evolution within the multimedia convergence: a strategic reference framework", Management Decision, Vol. 41 No. 1, pp. 48-71. https://doi.org/10.1108/00251740310452916