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Ethical behaviour: the means for creating and maintaining better reputations in arts organisations

Greg Wood (The Bowater School of Management and Marketing, Deakin University, Warrnambool, Australia)
Ruth Rentschler (The Bowater School of Management and Marketing, Deakin University, Warrnambool, Australia)

Management Decision

ISSN: 0025-1747

Article publication date: 1 August 2003

4810

Abstract

Arts organisations, unsure of the level of continued government funding available and confronted with the need ever to improve, are seeking new ideas upon which they can focus. At a time when leadership and governance in arts organisations have changed in line with cultural expectations, how is their ethical stance assessed? How does their ethical stance impact on reputation? The challenge to build a good reputation starts at the top of the organisation; however, traditionally, one type of arts organisation, art museums, has focused on the activities level. In an age of globalisation, economic restructuring and technological change, museums therefore may be seen as a contradiction. Traditionally seen as temples for the muses, today’s museums are being challenged to be ethical for society and to build their reputation. As a solution, proposes a cooperative model of cultural organisational ethics that attempts to provide a framework by which arts organisations can put in place ethical artefacts that enhance organisational reputation, rather than detract from it.

Keywords

Citation

Wood, G. and Rentschler, R. (2003), "Ethical behaviour: the means for creating and maintaining better reputations in arts organisations", Management Decision, Vol. 41 No. 6, pp. 528-537. https://doi.org/10.1108/00251740310484885

Publisher

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MCB UP Ltd

Copyright © 2003, MCB UP Limited

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