Spotlight on Ross Campbell

Abstract

Purpose

This paper seeks to present an interview with Ross Campbell, a Melbourne, Australia‐based crisis management practitioner, focusing on the development of crisis management as distinct from risk management.

Design/methodology/approach

The paper uses an interview to explain the importance of investment in crisis management and outlines what is involved.

Findings

The paper offers examples of good crisis management practice and looks at some cases of failure to anticipate and prepare for potential crises.

Originality/value

The paper warns that such failures can not only damage corporate resources and reputations, but can also result in an organization's demise. The paper also lays particular emphasis on the need for a timely and efficient message strategy.

Citation

Powell, S. (2007), "Spotlight on Ross Campbell", Management Decision, Vol. 45 No. 2, pp. 302-309. https://doi.org/10.1108/00251740710737501