The Management of Meaning

Abstract

The symbolism of words, statements, actions and design, and their meanings as perceived by their recipients, should really be managed rather than left to chance. The author states that it should be in the brief of the personnel manager to do this. Some words in everyday management currency, such as “effectiveness” or “success” are more value statements than concrete, universally understood terms. It is important for managers to understand and manage this.

Citation

Hannabuss, S. (1989), "The Management of Meaning", Management Decision, Vol. 27 No. 6. https://doi.org/10.1108/00251748910132601