Unpublished? Perish the Thought

Abstract

Some ideas are expounded about how to get published in management or marketing publications. First, almost anyone with ideas can get published. Second, only a few people have all the necessary skills (creative ideas, writing skills, organisational capabilities, packaging prowess and artful matching of product and markets) to publish alone on a regular basis. What publishing can do for you is examined, the ways that we stop ourselves from publishing and hints for getting into print are given.

Citation

Matejka, K. (1990), "Unpublished? Perish the Thought", Management Decision, Vol. 28 No. 6. https://doi.org/10.1108/00251749010003224