Taking the Single Step

Abstract

Considers the possibilities of the West trading with China. How much do we know about that country and what are our long‐term objectives? Discusses the economic, legal, political and cultural aspects of entering and operating in the Chinese market. Concludes that the joint venture is the initiative most likely to succeed, though not without the circumvention of many pitfalls – and a long journey lies ahead.

Citation

Helms, M.M. (1992), "Taking the Single Step", Management Decision, Vol. 30 No. 1. https://doi.org/10.1108/00251749210008704