Business modelling on a personal computer
Abstract
Exploring data and relationships between variables by visual inspection permits one to obtain excellent information for decision‐making purposes. CA Compete! for Windows facilitates this process. The range of applications for the package in management decision making is quite enormous. Illustrates an application in the marketing control process. The example illustration can be expanded and developed to provide a control mechanism which enables the user to have a better chance of ensuring that objectives are met.
Keywords
Citation
Proctor, T. (1995), "Business modelling on a personal computer", Management Decision, Vol. 33 No. 9, pp. 38-43. https://doi.org/10.1108/00251749510098973
Publisher
:MCB UP Ltd
Copyright © 1995, MCB UP Limited