Five a day – challenges and achievements

Abstract

The Ministry of Agriculture, Fisheries and Food funded the project increasing vegetable and fruit consumption between 1994 and 1996. The project was carried out in three phases comprising a nationwide survey of attitudes towards increasing fruit and vegetable intake, a community‐based intervention trial and a workplace intervention trial. This paper reports qualitative data from focus group work with participants of the phase 2 community intervention describing some of the realities and challenges associated with achieving five a day in a free‐living setting.

Citation

Anderson, A.S. and Cox, D. (2000), "Five a day – challenges and achievements", Nutrition & Food Science, Vol. 30 No. 1, pp. 30-34. https://doi.org/10.1108/00346650010304747