Shopping for health ‐ food for thought: a programme in public health promotion

Abstract

Outlines a health promotion programme run in conjunction with a local Asda supermarket in Ayr. The event focused on the store itself. Community dietitians were available for specific advice, and a team of student dietitians conducted evaluations, circulated special discount coupons, and handed out health promotion material. Throughout the store there were specific health messages following NACNE and COMA report guidelines. A treasure hunt and food pyramid both acted as additional activities for customers. Publicity prior to the event included local radio and press advertising. The event was evaluated as a success and shoppers said they would like more such events.

Citation

Paton, C., Smith, F., Fraser, J. and McCormack, A.E. (1996), "Shopping for health ‐ food for thought: a programme in public health promotion", Nutrition & Food Science, Vol. 96 No. 1, pp. 11-13. https://doi.org/10.1108/00346659610105824