Teaching students to market a $5.3 million asset: themselves!
Jeanne D. Maes
(Assistant Professor, College of Business and Management Studies, University of South Alabama, Mobile, Alabama, USA)
M. Theodore Farris II
(Assistant Professor, University of North Texas, Denton, Texas, USA)
699
Abstract
This article provides a link between marketing theory and application in helping students utilize what is taught in the classroom to attain employment goals. Eight proposals drawn from basic marketing concepts taught in all principles of marketing courses are presented, along with practical ways to encourage students to begin early in seeing themselves as $5.3 million assets and marketing themselves accordingly.
Keywords
Citation
Maes, J.D. and Theodore Farris, M. (1998), "Teaching students to market a $5.3 million asset: themselves!", Education + Training, Vol. 40 No. 9, pp. 405-410. https://doi.org/10.1108/00400919810247203
Publisher
:MCB UP Ltd
Copyright © 1998, MCB UP Limited