The supply chain management of production planning and sustainable customer relationships
Neil Towers
(Business Development Manager and Visiting Lecturer UMIST, Department of Textiles, Manchester M60 1QD)
Ruth Ashford
(Senior Lecturer, Manchester Metropolitan University, Department of Retailing and Marketing, Aytoun Street, Manchester M1 3GH)
1664
Abstract
Cites considerations to be borne in mind when reviewing a supply chain. Compares a number of models which consider customer relationships from the perspective of the supply chain. Suggests that the internal short‐term production planning controls underpin the relationship with the customer and that a sound relationship between production and sales is crucial.
Keywords
Citation
Towers, N. and Ashford, R. (2001), "The supply chain management of production planning and sustainable customer relationships", Management Research News, Vol. 24 No. 12, pp. 1-6. https://doi.org/10.1108/01409170110782423
Publisher
:MCB UP Ltd
Copyright © 2001, MCB UP Limited