Stakeholder relations and sustainability practices of US small and medium‐sized manufacturers
Abstract
Purpose
The purpose of this paper is to investigate the adoption of sustainability practices by small and medium‐sized manufacturing (SMM) firms, the ways these firms work with their stakeholders for social and environmental purposes, and the relationships between the adoption of sustainability practices, stakeholder interaction, and product and process innovation.
Design/methodology/approach
This paper uses data from telephone interviews with 296 companies, a sustainability typology, and descriptive and statistical regression analysis.
Findings
The majority of the firms are adopting sustainability practices at least to some degree, stakeholders such as community advocacy groups, employees, suppliers, customers, and the local media are influencing the adoption of sustainability practices, and firms with high adoption rates of environmental practices are more successful in product and process innovation.
Practical implications
The results of this research can help firms and stakeholder groups with their joint efforts to develop sustainability strategies. Community advocacy groups, employees, suppliers, customers, and the local media are capable of motivating firms to give something back to the communities in which they conduct their business.
Originality/value
This paper contributes new understanding of the adoption of sustainability practices by SMM firms, the ways these firms work with their stakeholders for social and environmental purposes, and the relationships between the adoption of sustainability practices, stakeholder interaction, and product and process innovation.
Keywords
Citation
Theyel, G. and Hofmann, K. (2012), "Stakeholder relations and sustainability practices of US small and medium‐sized manufacturers", Management Research Review, Vol. 35 No. 12, pp. 1110-1133. https://doi.org/10.1108/01409171211281255
Publisher
:Emerald Group Publishing Limited
Copyright © 2012, Emerald Group Publishing Limited