Towards a framework for operations management in e‐commerce
International Journal of Operations & Production Management
ISSN: 0144-3577
Article publication date: 1 February 2003
Abstract
This paper identifies areas of distinctive competence in the operations function of e‐commerce companies. Exploratory case studies were conducted in five e‐commerce companies in Argentina. The distinctive competencies that emerged were divided into three sets referring to upstream, downstream, and structural areas and integrated into a framework of the general e‐commerce process. The findings suggest that operations‐based competitiveness in e‐commerce requires the development of a series of distinctive competencies, that those competencies are often related and mutually supportive, and that there is usually a linkage between distinctive competencies in e‐commerce operations and the business strategy.
Keywords
Citation
da Silveira, G.J.C. (2003), "Towards a framework for operations management in e‐commerce", International Journal of Operations & Production Management, Vol. 23 No. 2, pp. 200-212. https://doi.org/10.1108/01443570310458456
Publisher
:MCB UP Ltd
Copyright © 2003, MCB UP Limited