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The contingent nature of service recovery system structures

Jeffery S. Smith (Department of Marketing, Florida State University, Tallahassee, Florida, USA)
Paul F. Nagy (Department of Marketing, Florida State University, Tallahassee, Florida, USA)
Kirk R. Karwan (Department of Business and Accounting, Furman University, Greenville, South Carolina, USA)
Edward Ramirez (Department of Marketing and Management, University of Texas – El Paso, El Paso, Texas, USA)

International Journal of Operations & Production Management

ISSN: 0144-3577

Article publication date: 15 June 2012

1491

Abstract

Purpose

The purpose of this paper is to examine to what extent the factors of the operating environment influence the structural dimensions and subsequent performance of a firm's recovery system.

Design/methodology/approach

Using contingency theory and a sample of 158 service firms, this research tests for structural differences in service recovery systems based on Schmenner's widely‐cited taxonomy, the service process matrix. To conduct the analysis, both multiple analysis of variance (MANOVA) and analysis of variance (ANOVA) models were tested to assess overall system differences and to detect individual dimensional differences.

Findings

The results indicate that differences in the structure of service recovery systems do exist across divergent operating environments. Additionally, differences in performance measures were found only in capability improvements, while customer‐oriented performance did not vary across operating environments.

Originality/value

The paper is believed to be the first to empirically investigate how differences in operating environments increase the likelihood that firms will employ divergent recovery system configurations. This work yields valuable insights into how organizations can design their systems to more appropriately respond to the demands of the environments in which they operate. The results also lend credence to the concept of equifinality, which suggests similar ends are attainable through multiple means.

Keywords

Citation

Smith, J.S., Nagy, P.F., Karwan, K.R. and Ramirez, E. (2012), "The contingent nature of service recovery system structures", International Journal of Operations & Production Management, Vol. 32 No. 7, pp. 877-903. https://doi.org/10.1108/01443571211250121

Publisher

:

Emerald Group Publishing Limited

Copyright © 2012, Emerald Group Publishing Limited

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