Measuring Product Goal Congruence: An Exploratory Case Study
International Journal of Operations & Production Management
ISSN: 0144-3577
Article publication date: 1 April 1992
Abstract
Argues that a key, albeit implicit, theme which runs through much of the manufacturing management literature is goal congruence. After exploring the concept of goal congruence, proposes a methodology for its measurement. This methodology has been used in two small manufacturing enterprises (SMEs) in the UK. Presents some preliminary results from the interviews conducted in one of the SMEs. In the final section the authors explain their wider thoughts on goal congruence and highlight a number of areas which require further research.
Keywords
Citation
Neely, A. and Wilson, J. (1992), "Measuring Product Goal Congruence: An Exploratory Case Study", International Journal of Operations & Production Management, Vol. 12 No. 4, pp. 45-52. https://doi.org/10.1108/01443579210011589
Publisher
:MCB UP Ltd
Copyright © 1992, MCB UP Limited