The cultural dimension of international business
Abstract
International business endeavors require people to communicate across cultural and national boundaries. For the past 20 years scholars have explored the ways in which culture influences work, habits and values, communication styles, and business practices. Along with the trend toward a global economy, there is today a greater recognition among specialists that cultural differences affect all facets of international business. Because of this, librarians serving practitioners and scholars of international business are challenged to provide information aimed at making the business professional more productive in culturally diverse environments. Provides a brief overview of the topic of cultural diversity in business literature. Follows this with an extensive bibliography of current English‐language works offering theoretical and applied approaches to this theme. Includes an annotated list of organizations involved in the cultural aspects of international business.
Keywords
Citation
Frey‐Ridgway, S. (1997), "The cultural dimension of international business", Collection Building, Vol. 16 No. 1, pp. 12-23. https://doi.org/10.1108/01604959710156925
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited