Promotional strategies at the Salisbury YMCA, Hong Kong

Abstract

How do you promote a restaurant if you are restricted in your ability to advertise? This question has been exercising the Salisbury YMCA of Hong Kong which suffered a 15 percent decline in customers of its Food and Beverage Division between 1994/1995 and 1998/1989. Being a non‐profit making, Christian organization with a strong social slant, pricing and promotional strategies are restricted, which limits the scope for compensatory action.

Citation

(2002), "Promotional strategies at the Salisbury YMCA, Hong Kong", Strategic Direction, Vol. 18 No. 1, pp. 12-13. https://doi.org/10.1108/02580540210793130