The e‐tailing delivery conundrum

Abstract

Grocery e‐tailing can, in theory at least, lead to savings of time and money for both buyers and sellers. However problems remain where delivery is concerned and these can threaten the overall profitability of the exercise. The main question is: how do sellers provide an efficient, appealing customer service and make an adequate return on investment?

Citation

(2002), "The e‐tailing delivery conundrum", Strategic Direction, Vol. 18 No. 1, pp. 14-16. https://doi.org/10.1108/02580540210793149