Kwik‐Fit fits insurance

Abstract

Senior executives blithely talk about their commitment to quality, but how many would give customers their home phone number? Sir Tom Farmer, founder, chairman and CEO of Kwik‐Fit did just that a few years ago, putting his phone number up in the company service centers around the UK. Kwik‐Fit is the world’s largest automotive repair firm. Founded in 1971, it had 860 service centers in the UK and Ireland in April 1999 and 754 centers in The Netherlands, Belgium, France, Spain and Germany, as well as other business interests.

Citation

(2002), "Kwik‐Fit fits insurance", Strategic Direction, Vol. 18 No. 1, pp. 6-7. https://doi.org/10.1108/02580540210793185