The chip revolution at Frito‐Lay

Abstract

As the 21st century proceeds, new technologies seem to emerge on an almost daily basis. The impact upon work and leisure alike continues at a phenomenal rate. Frito‐Lay, the US manufacturer, has invested substantially in both technology and training to transform operations at its Kern County, california plant, where over 750 people are employed. A series of expansion programs during the 1980s and 1990s increased the automation of its production, packaging and warehouse operations. What difference has this made? Quality and efficiency has been markedly improved while the range and scale of manufacturing at the plant has increased. This considerable investment in time and resources has helped Frito‐Lay to fortify its position as a leading player in the snack product industry.

Citation

(2002), "The chip revolution at Frito‐Lay", Strategic Direction, Vol. 18 No. 2, pp. 8-10. https://doi.org/10.1108/02580540210793293