The secrets of Tesco's expansion success: How the UK's largest supermarket is creeping up on Carrefour and Wal‐Mart
Abstract
Purpose
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
The UK's supermarket customers have long known the secret of Tesco's success. Living up to their advertising strapline of “Every little helps”, consumers have flocked to their stores for not only well‐stocked, cheap provisions, but an increasing number of goods and services – from TVs to insurance, deckchairs to mobile phones.
Practical implications
Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.
Originality/value
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.
Keywords
Citation
(2005), "The secrets of Tesco's expansion success: How the UK's largest supermarket is creeping up on Carrefour and Wal‐Mart", Strategic Direction, Vol. 21 No. 11, pp. 5-7. https://doi.org/10.1108/02580540510630650
Publisher
:Emerald Group Publishing Limited
Copyright © 2005, Emerald Group Publishing Limited