To read this content please select one of the options below:

The secrets of Tesco's expansion success: How the UK's largest supermarket is creeping up on Carrefour and Wal‐Mart

Strategic Direction

ISSN: 0258-0543

Article publication date: 1 December 2005

20669

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

The UK's supermarket customers have long known the secret of Tesco's success. Living up to their advertising strapline of “Every little helps”, consumers have flocked to their stores for not only well‐stocked, cheap provisions, but an increasing number of goods and services – from TVs to insurance, deckchairs to mobile phones.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Keywords

Citation

(2005), "The secrets of Tesco's expansion success: How the UK's largest supermarket is creeping up on Carrefour and Wal‐Mart", Strategic Direction, Vol. 21 No. 11, pp. 5-7. https://doi.org/10.1108/02580540510630650

Publisher

:

Emerald Group Publishing Limited

Copyright © 2005, Emerald Group Publishing Limited

Related articles