Volvo and the case of the feminine concept car: How the Swedish car maker changed the gender of R&D

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Some may see automobile manufacturing as the last bastion of male dominance, and sexism, in the industrialized world. From beautiful women draped over the latest show cars at the big exhibitions in Geneva, Tokyo and Detroit, to the glamorous models holding umbrellas over racing drivers at the latest grand prix, the difference between men as driving forces and women as mere attendants is as stark as always. This is despite a good 40 years of prominent feminist thinking and equal opportunities.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Citation

(2005), "Volvo and the case of the feminine concept car: How the Swedish car maker changed the gender of R&D", Strategic Direction, Vol. 21 No. 11, pp. 22-24. https://doi.org/10.1108/02580540510630704