Samsung designs an innovative future: How creative talent is being used to keep companies competitive
Abstract
Purpose
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
It is not everyone who wants or needs a lemon squeezer. But many people do, so it goes without saying that other people earn money making and selling them and that before all this commercial and customer activity happens, somebody has been paid to design them.
Practical implications
Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.
Originality/value
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.
Keywords
Citation
(2005), "Samsung designs an innovative future: How creative talent is being used to keep companies competitive", Strategic Direction, Vol. 21 No. 11, pp. 25-28. https://doi.org/10.1108/02580540510630713
Publisher
:Emerald Group Publishing Limited
Copyright © 2005, Emerald Group Publishing Limited