Amazon and E*Trade write the e‐strategy rules: Risk taking propensity and short‐term responsiveness the propensity keys to e‐business success

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the article in context.

Findings

Dot.com heaven was followed by dot.com hell in the 1990s as overvalued internet stocks flew high then crashed to earth. Confidence among the investor community has returned as solid business models have been proven over time, and profitability demonstrated. However, confidence is a fragile thing as the recent troubles of Google, still something of a darling among online stocks, have demonstrated. Yet e‐business is changing the rules for all business. Whether corporations choose to participate or not, they are directly challenged by competitors who have grasped the online advantage.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Citation

(2006), "Amazon and E*Trade write the e‐strategy rules: Risk taking propensity and short‐term responsiveness the propensity keys to e‐business success", Strategic Direction, Vol. 22 No. 7, pp. 22-23. https://doi.org/10.1108/02580540610669053