Corporate aspiration: The key to the continuity and organizational morale

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Many know that the first step on the road to success for companies is to decide where they are going and how they are going to get there. Therefore, management needs an aspiration as to how the company will work in the future. It needs a guide for corporate priorities.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Citation

(2007), "Corporate aspiration: The key to the continuity and organizational morale", Strategic Direction, Vol. 23 No. 8, pp. 6-8. https://doi.org/10.1108/02580540710759070