Innovation – luck or judgement? Microsoft and YouTube make the right moves

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Innovation is back in a big way. Perhaps it never really went away. Cost cutting comes and goes in hard times and myopic times. But when the corporate agenda gets a bit more ambitious than short‐term survival, and swings back to longer‐term survival, then the microscope is turned up on the innovation process.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Citation

(2007), "Innovation – luck or judgement? Microsoft and YouTube make the right moves", Strategic Direction, Vol. 23 No. 8, pp. 22-24. https://doi.org/10.1108/02580540710759124