Business format franchising: a strategic option for business growth – at home and abroad

Abstract

Purpose

The purpose of this paper is to highlight the business growth opportunities available from franchising in the UK and abroad.

Design/methodology/approach

The paper presents the value of franchising for strategic business development.

Findings

The paper finds that franchising is becoming one of the most popular methods for growing a business, particularly where international growth is an objective. It should be seriously considered by any business which operates through a network of outlets.

Practical implications

Just about any business that operates through a branch network could benefit from considering franchising as a development option. In simple terms, the advantages include quicker growth through more highly motivated operators, using someone else's money and effort, to open and run the outlets.

Originality/value

The paper highlights franchising as a development option for businesses that operate through a branch network.

Citation

Duckett, B. (2008), "Business format franchising: a strategic option for business growth – at home and abroad", Strategic Direction, Vol. 24 No. 2, pp. 3-4. https://doi.org/10.1108/02580540810848629