Renault helps drive down prices: “No frills” economy challenge to car makers

Abstract

Purpose

This paper aims to reviews the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Much as we like the gadgets and gizmos they put on new cars to entice us to buy, it sometimes makes you wonder why they do not deprive us of some added extra and reduce the price of the car instead. While most of us do not want Ford, Toyota, Renault or Mercedes to make economies when it comes to airbags, crumple zones or the latest technology in braking, wouldn't many of us be happy to live without a plastic cup holder, mirrors which fold back when you stop, or even windshield wipers that turn themselves on when it is raining?

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.

Citation

(2008), "Renault helps drive down prices: “No frills” economy challenge to car makers", Strategic Direction, Vol. 24 No. 2, pp. 18-20. https://doi.org/10.1108/02580540810848665