Wal‐Mart, Tesco and Carrefour do battle in the East: International retailers find mixed fortunes in their expansion strategies

Abstract

Purpose

The paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

The paper finds that saturated markets, growing economies and improving transportation systems are all reasons that large retailers are seeking to grow their businesses overseas – and some countries seem to be more appealing than others. Most recently, Tesco has moved into China and the USA, Carrefour has started pulling out of some eastern European countries in order to focus on its Chinese strategy … and Wal‐Mart appears to be moving everywhere!

Practical implications

the paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Citation

(2008), "Wal‐Mart, Tesco and Carrefour do battle in the East: International retailers find mixed fortunes in their expansion strategies", Strategic Direction, Vol. 24 No. 2, pp. 5-7. https://doi.org/10.1108/02580540810848737