Why going green won't cost the earth: Hotels, tour operators and jewelers stand up for sustainability
Abstract
Purpose
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
In an age when customers know far more than they once would have about a product's provenance and its impact on the environment – whether that product is a gold bracelet, a diamond ring, a trek in the mountains, a cruise or a relaxing stay in a luxury hotel – more and more companies know that “doing the right thing” is the best way to do business.
Practical implications
The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.
Originality/value
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.
Keywords
Citation
(2009), "Why going green won't cost the earth: Hotels, tour operators and jewelers stand up for sustainability", Strategic Direction, Vol. 25 No. 3, pp. 15-17. https://doi.org/10.1108/02580540910936323
Publisher
:Emerald Group Publishing Limited
Copyright © 2009, Emerald Group Publishing Limited