Interview with Rowan Gibson

Abstract

Purpose

The purpose of this paper is to present and an interview with Rowan Gibson, a global business strategist, bestselling author and an expert on radical innovation.

Design/methodology/approach

This briefing is prepared by an independent interviewer.

Findings

Rowan Gibson teaches some of the world's largest and most successful organizations how to seize new growth opportunities, create new markets and even transform industries by recalibrating their whole organizational system around the paradigm of innovation..

Originality/value

The interview provides insights into how to build and sustain a company‐wide innovation capability.

Citation

by Ruth Young, I. (2009), "Interview with Rowan Gibson", Strategic Direction, Vol. 25 No. 3, pp. 26-28. https://doi.org/10.1108/02580540910936369