Interview with Vijay Govindarajan
Abstract
Purpose
The purpose of this paper is to look at the views of Vijay Govindarajan on innovation and corporate strategy for its implementation, Earl C Daum 1924 Professor of International Business at the Tuck School and founding director of Tuck's Centre for Global Leadership and an expert on strategy and innovation.
Design/methodology/approach
The paper takes the form of an interview with Vijay Govindarajan.
Findings
The paper reveals Vijay Govindarajan's views on innovation and its implementation within the company and his five barriers to breakthrough innovation.
Originality/value
The paper provides insights on corporate strategy for innovation from an established expert on strategy and innovation.
Keywords
Citation
by Ruth Young, I. (2009), "Interview with Vijay Govindarajan", Strategic Direction, Vol. 25 No. 6, pp. 38-39. https://doi.org/10.1108/02580540910952235
Publisher
:Emerald Group Publishing Limited
Copyright © 2009, Emerald Group Publishing Limited