Interview with Alex Pratt, author of Austerity Business

Abstract

Purpose

The purpose of this paper is to provide an interview with Alex Pratt, an award winning entrepreneur and one of the UK's leading business figures. He started trading bankrupt stock at the age of 16, and was quickly spotted as a national rising business star. Today, Alex is Director of Serious Brands. He has worked with several governments as an advisor on business, competitiveness and innovation

Design/methodology/approach

This briefing is prepared by an independent interviewer.

Findings

After decades of growth, business leaders are now facing unfamiliar territory, the biggest cuts in spending since the Great Depression and a more uncertain future. In addition, to tackling the economic challenges, entrepreneurs need to keep their eyes open for emerging opportunities like those related to the transition to a greener, lower carbon economy. In his new book Austerity Business: 39 Tips for Doing More with Less. Alex offers help and inspiration to businesses in dealing with the new “Age of Austerity”.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Social implications

Provides strategic insights and practical thinking that can have a broader social impact.

Originality/value

Alex book offers advice on how companies can thrive during a period of austerity.

Citation

by Juliet Norton, I. (2011), "Interview with Alex Pratt, author of Austerity Business", Strategic Direction, Vol. 27 No. 1, pp. 35-38. https://doi.org/10.1108/02580541111096610