Dividend of doing the right thing: Benefits result from sustainable strategies

Abstract

Purpose

The aim is to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Organizations are finding that adopting sustainable practices because “it's the right thing to do” can have beneficial effects on profits, competitiveness, and hard‐to‐measure goodwill from customers and employees.

Practical implications

The piece provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.

Citation

(2012), "Dividend of doing the right thing: Benefits result from sustainable strategies", Strategic Direction, Vol. 28 No. 1, pp. 10-13. https://doi.org/10.1108/02580541211189003