Creating competitive advantage through effective management education
Clinton O. Longenecker
(The College of Business Administration, The University of Toledo, Toledo, Ohio, USA)
Sonny S. Ariss
(The College of Business Administration, The University of Toledo, Toledo, Ohio, USA)
5801
Abstract
States that the twenty‐first century has brought with it the global marketplace, and with it unparalleled business opportunities which have competitive pressures. Discusses how organizations can use management education to create competitive advantage. Concludes that management education and development is essential in order for an organization to remain competitive.
Keywords
Citation
Longenecker, C.O. and Ariss, S.S. (2002), "Creating competitive advantage through effective management education", Journal of Management Development, Vol. 21 No. 9, pp. 640-654. https://doi.org/10.1108/02621710210441649
Publisher
:MCB UP Ltd
Copyright © 2002, MCB UP Limited