Toward optimal use of video in management education: examining the evidence
Robert D. Marx
(University of Massachusetts, Amherst, USA)
Peter J. Frost
(University of British Columbia,Vancouver, Canada)
1018
Abstract
Video has emerged as a widely used teaching tool among management educators in academic and corporate settings. This paper reviews research in comparative media and management education to identify how video can be used with traditional written material for optimal educational outcomes. Implications for research and practice are examined.
Keywords
Citation
Marx, R.D. and Frost, P.J. (1998), "Toward optimal use of video in management education: examining the evidence", Journal of Management Development, Vol. 17 No. 4, pp. 243-250. https://doi.org/10.1108/02621719810210154
Publisher
:MCB UP Ltd
Copyright © 1998, MCB UP Limited