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FM market research review: do we really have the “intelligence”?

Qi Zhou Moss (Centre of Facilities Management, School of the Built Environment, University of Salford, Manchester, UK)

Facilities

ISSN: 0263-2772

Article publication date: 22 August 2008

1384

Abstract

Purpose

The purpose of this paper is to give a broad review of existing facilities management (FM) market research. It aims to identify the differences and commonalities of the various market research reports, especially the different market definitions used and different methodologies to calculate the size of the market.

Design/methodology/approach

The paper uses the author's collection of UK FM market publications and years of research in this field.

Findings

Surprisingly, none of the current reports use a robust market research methodology and thus this casts doubt on the estimated size of the market and other findings.

Research limitations/implications

This paper only reviews the reports that the author has collected. Therefore, these may not be the latest versions of the publications.

Practical implications

The paper calls for all FM market research agencies to collaborate, to work out a robust market research methodology that can stand up to scrutiny. It also proposes to conduct FM market research from the demand side of the market – to use completely different market segmentations.

Originality/value

This paper tries to warn general FM professionals on quoting market size – all estimates should be treated with discretion.

Keywords

Citation

Zhou Moss, Q. (2008), "FM market research review: do we really have the “intelligence”?", Facilities, Vol. 26 No. 11/12, pp. 454-462. https://doi.org/10.1108/02632770810895714

Publisher

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Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited

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