A Survey of the Important Attributes for Marketing: Real Estate Agency Services in Singapore

Abstract

Examines the factors which motivate developers to appoint their marketing agents. This is achieved by comparing the views of the developers and real estate agencies as to the importance of the various attributes or strengths campaigned by the latter. In the process, aims to uncover if the attributes considered important by the developers in selecting their marketing agents are congruous with the attributes campaigned by the real estate agency firms. This study will be of interest to real estate firms who provide agency services as it will highlight to them the needs and expectations of developers in Singapore.

Citation

Sui Pheng, L. and Siang Hoe, K. (1994), "A Survey of the Important Attributes for Marketing: Real Estate Agency Services in Singapore", Property Management, Vol. 12 No. 2, pp. 22-27. https://doi.org/10.1108/02637479410056259