Leadership style for managing a real estate marketing team: an oriental perspective
Low Sui Pheng
(Deputy Director at the Centre for Building Performance and Construction, National University of Singapore, Singapore.)
Rajeshwar Sirpal
(Fellow at the School of Building and Estate Management, National University of Singapore, Singapore.)
2146
Abstract
Considers the application of oriental philosophy Lao Tzu′s Tao Te Ching – to real estate marketing management, in order to enhance the effectiveness of the manager′s leadership role.
Keywords
Citation
Sui Pheng, L. and Sirpal, R. (1995), "Leadership style for managing a real estate marketing team: an oriental perspective", Property Management, Vol. 13 No. 1, pp. 29-39. https://doi.org/10.1108/02637479510077499
Publisher
:MCB UP Ltd
Copyright © 1995, MCB UP Limited