The millennium and international marketing

Abstract

Reviews the status of international marketing as we enter the new millennium. Suggests that changes will take place, highlighting issues such as globalization, new technology, the aging of the population, the political arena, and market segments as variables. However, asserts that these changes are part of a gradual development and that the millennium per se will not bring any dramatic change to the environment and operations of international marketers.

Citation

Terpstra, V. (2000), "The millennium and international marketing", International Marketing Review, Vol. 17 No. 1, pp. 15-18. https://doi.org/10.1108/02651330010314687