Guest editorial: The IMP Group and international marketing
David Ford
(School of Management, University of Bath, Bath, UK)
2873
Abstract
This paper introduces the special issue on the Industrial Marketing and Purchasing (IMP) Group and international marketing. The history and aims of the IMP Group are briefly discussed, and the papers in this issue, taken from the IMP Group's annual conference, are introduced.
Keywords
Citation
Ford, D. (2004), "Guest editorial: The IMP Group and international marketing", International Marketing Review, Vol. 21 No. 2, pp. 139-141. https://doi.org/10.1108/02651330410531358
Publisher
:Emerald Group Publishing Limited
Copyright © 2004, Emerald Group Publishing Limited