Guest editorial International marketing in the Asia‐Pacific region
Paul Chao
(College of Business Administration, The University of Northern Iowa, Cedar Falls, Iowa, USA)
Saeed Samiee
(College of Business Administration, The University of Tulsa, Tulsa, Oklahoma, USA, and)
Leslie S.C. Yip
(Department of Management and Marketing, Faculty of Business, The Hong Kong Polytechnic University, Hong Kong, China)
2009
Abstract
Presents and discusses areas for future research into international marketing in the Asia‐Pacific region based on recent trends and gaps in the literature. Continues and develops the themes presented in the first Special Issue on international marketing in the Asia‐Pacific region (International Marketing Review, Vol. 20 No. 5).
Keywords
Citation
Chao, P., Samiee, S. and Yip, L.S.C. (2004), "Guest editorial International marketing in the Asia‐Pacific region", International Marketing Review, Vol. 21 No. 3, pp. 243-246. https://doi.org/10.1108/02651330410539594
Publisher
:Emerald Group Publishing Limited
Copyright © 2004, Emerald Group Publishing Limited