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Are supply chains global or regional?

Alan M. Rugman (Henley Business School, University of Reading, Reading, UK)
Jing Li (Faculty of Business Administration, Simon Fraser University, Burnaby, Canada)
Chang Hoon Oh (Faculty of Business, Brock University, St Catharines, Canada)

International Marketing Review

ISSN: 0265-1335

Article publication date: 17 July 2009

5431

Abstract

Purpose

The purpose of this study is to investigate the following questions: Are supply chains global or regional? What are the performance implications for firms?

Design/methodology/approach

This paper classifies 183 large North American firms into home‐region oriented, host‐region oriented, bi‐regional, and global firms by using geographic distributions of their upstream and downstream activities. The performance implications of the regional supply chains of a broader set of 273 firms by using Tobin's Q and data on intra‐regional sales or assets are further evaluated.

Findings

It is found that the evidence to support the regional nature of supply chains – that is, over 85 percent of firms in our sample – have their supply chains within North America. The paper also finds that a regional focus of firms in terms of sales contributes to improved performance as measured by Tobin's Q.

Originality/value

The regionalization perspective proposed by Rugman and Verbeke to develop and test the regional nature of supply chains is applied.

Keywords

Citation

Rugman, A.M., Li, J. and Hoon Oh, C. (2009), "Are supply chains global or regional?", International Marketing Review, Vol. 26 No. 4/5, pp. 384-395. https://doi.org/10.1108/02651330910971940

Publisher

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Emerald Group Publishing Limited

Copyright © 2009, Emerald Group Publishing Limited

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