Research on Eastern Europe and Soviet Marketing: Constraints, Challenges and Opportunities
Abstract
There is of late a renewed interest in trade opportUnitieS with the USSR and Eastern bloc nations. The availability and accessibility of marketing research on Socialist countries is thus an issue that is assuming increasing importance. This article provides an overview of major East‐West trade issues that have achieved research attention, as well as those that have seen neglect so far. An environmental constraints model, applicable to Eastern bloc countries and the USSR, is proposed that may provide guidance for future research.
Keywords
Citation
Naor, J. (1990), "Research on Eastern Europe and Soviet Marketing: Constraints, Challenges and Opportunities", International Marketing Review, Vol. 7 No. 1. https://doi.org/10.1108/02651339010136569
Publisher
:MCB UP Ltd
Copyright © 1990, MCB UP Limited