The Relative Importance of Products′ Environmental Attributes: A Cross‐cultural Comparison
Abstract
As anecdotal evidence mounts that concerns over the environmental friendliness of products are heightening worldwide, there is a need to assess the importance of a product′s environmental attributes relative to its other attributes in consumers′ product choice decisions. Assesses and compares the trade‐offs among product attributes that American and Dutch consumers are willing to make for the sake of the environment, across three product categories. Survey research was conducted that examined attitudes regarding environmental protection and consumer choice criteria. Results suggest, based on conjoint analysis, that there are noteworthy differences between Americans and Dutch in how they value a product′s environmental attributes.
Keywords
Citation
Sriram, V. and Forman, A.M. (1993), "The Relative Importance of Products′ Environmental Attributes: A Cross‐cultural Comparison", International Marketing Review, Vol. 10 No. 3. https://doi.org/10.1108/02651339310040670
Publisher
:MCB UP Ltd
Copyright © 1993, MCB UP Limited