Comment on the Evolution of Distribution Systems: A Reply

Abstract

Contends in reply that Savitt has misconstrued the marketing focus with the total distribution framework of the original article. Disagrees with Savitt′s contention that there is coherent literature on distribution, claiming that studies tend to be discipline‐oriented and therefore piecemeal, rather than being concerned with system efficiency as such. Maintains that a variety of current initiatives, as well as historical factors, will propel the Hungarian distribution system towards a convergence with the more efficient models of the Western system, and argues that Savitt′s emphasis on Skala Trade and Centrum creates a distorted picture of Hungary′s retail sector because they are unrepresentative of Eastern European food retailers.

Citation

Mueller, R.D. and Baron, P.J. (1994), "Comment on the Evolution of Distribution Systems: A Reply", International Marketing Review, Vol. 11 No. 2, pp. 52-56. https://doi.org/10.1108/02651339410061991