Marketing inside the dragon, despite China′s bureaucracy
Alan T. Shao
(Belk College of Business
Administration, University of North Carolina at Charlotte, Charlotte,
North Carolina, USA)
Paul Herbig
(College of Business Administration and Graduate School of International Trade, Texas A&M International University, Laredo, Texas, USA)
2142
Abstract
As more businesses invest in China, there will, of course, be increased marketing opportunities there. But while China′s current government continues to encourage foreign investment, the future holds some political uncertainties. This vast country has the opportunity to become a supereconomic power, but its government must lead the way, and not scare off potential investors.
Keywords
Citation
Shao, A.T. and Herbig, P. (1995), "Marketing inside the dragon, despite China′s bureaucracy", International Marketing Review, Vol. 12 No. 1, pp. 65-76. https://doi.org/10.1108/02651339510080106
Publisher
:MCB UP Ltd
Copyright © 1995, MCB UP Limited