Logistics strategy: does it travel well?

Abstract

Notes that logistics has emerged as a subject of considerable interest ‐ particularly in terms of strategic advantage and that, as a result, logistics strategy has received increased emphasis. Points out that one popular conceptualization of logistics strategy is the Bowersox et al. (1987) typology (process/ market/channel), and that empirical evidence supports this typology in North America. States that as firms increase their international operations and involvement, logistics strategy becomes even more important. Uses factor analysis to test the typology in Germany, Japan, Australia and the UK. Reports results indicating that conceptual equivalence is difficult to maintain across these different cultures and that use of the typology may not be appropriate outside the North American sector.

Citation

Clinton, S.R. and Calantone, R.J. (1996), "Logistics strategy: does it travel well?", International Marketing Review, Vol. 13 No. 5, pp. 98-112. https://doi.org/10.1108/02651339610131414